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Case Study for SindhiSangat.com

Sindhi Sangat, a Non Profit Organization in India helps promote Sindhi Language and Culture with latest media. They are also into Sindhi Movie Production.

The Issue

Prior to 2004 Sindhi Sangat website was based on static HTML. In 2004 it went through a major change being converted to dynamic database driven CMS like website. From 2004-2005 the page rank had dropped to PR 1 from PR 4. It was not Search Engine Friendly and had improper navigational flow. Links to various information on the site was not logical. Client had no clue of the visitor statistics, nor did they get to know what people are looking for, the keywords that drive traffic to the website and how they could improve upon the performance and reach globally. From static to dynamic, Google search results now gave 404 Error not found pages. Hence, slowly Google has started removing their site from the index. Guestbook was flooded with spam entries. Their product “Lets Learn Sindhi” CD ROM was not even listed on first 3 pages of Google. Further, their database size made the website extremely slow. Graphics used on front page were itself 400KB overall.

Success Story:

• A thorough study of Sindhi Sangat Database, Study of the Website Graphics and Content was done.
• Added Google Analytics and started reporting about complete statistics, keywords that drive traffic, link building and Keyword Density
• Optimized the content and the database structure to run faster.
• Protected the Guestbook to avoid spam entries.
• Planned and advised Sindhi Sangat for the content to display based on keyword yield.
• Optimized the database and made it Search Engine Friendly.
• Website being dynamic – programmed and structured a seperate set of relevant meta tags for each page on the website. This improved content relevance and indexing on Google and Yahoo as well.
• Worked on internal links and connected all pages to the front page under relevant sections.
• Removed external links to irrelevant or expired websites.
• Created and submitted Sitemaps to Google and Yahoo.
• Removal of 404-Error pages from Google Search Results.
• All ASP dynamic pages were also tweaked to make it Search Engine Friendly.
• Optimized images and videos section of the website, removing un-necessary content.
• Thorough review of HTML Tags and correction done – such as ALT attributes of images, proper CSS based styling, Highlighting various content, use of proper HTML elements.
• Created custom Keyword Cloud Tag for most visited or content for promotion. This was done using Google Analytics Heatmaps to get the best outcome.
• Added Google Adsense to generate revenue from their online presence.
• A strategic and well planned approach was given to the organisation to increase the their exposure globally.  Videos of various events / movies have been uploaded on youtube.com.  Also audio can now be streamed and downloaded from the site.
• Email Campaign for promoting the videos, events and the website in general based on events, movies, and media downloads.
• Tracking Downloads, Average time spent, visitor demographics and helping Sindhi Sangat deliver most relevant content and retain its visitors.
• Sitemap was improved and link structure was redesigned , broken links were removed and the entire flow of links now enables visitors to get the info they want in a few clicks.
• Achieved Google page rank 5 in a span of 3 months. Over the last three months, Alexa Traffic Reports reveal that site has improved 130% in visitors and Alexa Ranking is up by 9,60,000. Furthermore, Webpage Visitor bounce rate has reduced considerably and avg. time spent per visit has increased on pages that were of major concern and optimized content.
• Maximum visitors are now driven by Google search results – thereby showing success in Website Optimization using web analytics and various ethical methods.
• Given further suggestions and strategies which they’ll follow in due course of time.